Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
نویسندگان
چکیده
منابع مشابه
Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
Success of an e-business company is strongly associated with the relative quality of its website compared to that of its competitors. The purpose of this study is to propose a multi-attribute e-business website quality evaluation methodology based on a modified fuzzy TOPSIS approach. In the proposed methodology, weights of the evaluation criteria are generated by a fuzzy AHP procedure. In perfo...
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ژورنال
عنوان ژورنال: International Journal of Computational Intelligence Systems
سال: 2010
ISSN: 1875-6891,1875-6883
DOI: 10.1080/18756891.2010.9727701